Kick Ass: Sales, Marketing and Exhibition

The Trailer

Shown on cinemas before other films, on TV during adverts..

Rating and Audience: In an interview with Total Film, Aaron Johnson confirmed that the film stays true to the adult nature of the comic series by featuring a large amount of profanity and graphic violence. The film received an R rating by the MPAA for "strong brutal violence throughout, pervasive language, sexual content, nudity and some drug use—some involving children", and it received a 15 rating from the BBFC. Director Matthew Vaughn felt the 15 certificate was about right and expressed some surprise at the film having received a "PG rating" in France.

The Premiere

Daily Mail:

The film, based on a comic book by Mark Millar, has been criticised for its use of bad language and features actress Moretz, who was 11 at the time of filming, repeatedly swearing and killing other characters.
Director Vaughn has previously defended the film, which has a 15 rating, saying: 'It's pretty amazing that four letters can have such a powerful effect on people.
'You know, taboos have to be broken,' he added. 'It's a free country and you don't have to watch it. There are enough people who like this film to warrant it being made.'
The character, called Hit-Girl, slices off people’s legs and shoots bullets through a man’s cheek. In one scene, the young serial killer screams at her victims: ‘Okay, you ****s, let’s see what you can do now.’
In another, she tells her vigilante father she wants a puppy for her birthday. When he looks surprised, she says: ‘I’m just f****** with you, Daddy’, and asks for a razor-sharp knife instead.

The premiere was used as a way to gain publicity for the film and make sure everyone knew about it. All of the stars went (including Brad Pitt- a major attraction) as well as other celebrities. The reason of creating a 'buzz' for the film would be to get people to go and see the film and make money.


Sound Track:
the film also has a sound track
1. Stand Up- The Prodigy
2. Kick Ass (We Are Young)- Mika vs RedOne
3. Can't Go Back- Primal Scream
4. Theres A Pot Brewin'- The Little Ones
5. Omen- The Prodigy
6. Make Me Wanna Die- The Pretty Reckless
7. Banana Splits (Kick Ass Film Version)- The Dickies
8. Starry EyeD- Ellie Goulding
9. This Town Ain't Big Enough For The Both Of Us- Sparks
10.We're All In Love- The New York Dolls
11. Bongo Song- Zongamin
12. Per Qualche In Piu (For A Few Dollars More)- Ennio Morricone
13. Bad Reputation- The Hit Girls